The PGA TOUR and Autograph, the Web3 company that Tom Brady helped co-found, today announced a long-term partnership to build a complete "digital collectibles" NFT platform. This will revolutionize golf's loyal audience by enabling fans to commemorate their love of the game by possessing a memento of its illustrious history.
Legendary moments, meet the future of fandom. We've partnered with the @PGATOUR to create exclusive digital collectibles that let fans collect the most iconic moments from the TOUR, unlocking rewards & utility.
Join the waitlist: https://t.co/kj8FdX0XqA
Launching early 2023. pic.twitter.com/Bg4ITUeQhd
— Autograph (@Autograph) September 19, 2022
What’s in it for fans?
The PGA TOUR and Autograph will collaborate to develop a digital collectibles platform using video, data, images, and other competition-related elements from TOUR championships. The top PGA TOUR golfers, as well as some of their best moments from the past and the present FedExCup Season, will be featured as NFTs which golf fans will be able to own and collect.
Furthermore, collectors will have the opportunity to receive benefits from the program that span a variety of categories, including access to special onsite, in-person, and digital experiences.
Some official statements
Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing, stated, and we quote, “The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history. The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
Richard Rosenblatt, co-founder and co-chairman of the board at Autograph also states to say, “We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league. Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”
Beginning in early 2023, The TOUR's exclusive NFT Digital Collectibles platform with Autograph will go live.
Tiger Woods talks about this innovative collaboration, and we quote, “I’m very excited to be a part of this next chapter with Autograph and the PGA TOUR. Enhancing the golf world with NFTs will create a connection between us as players and the fans.”