AC Milan is one of the most successful football clubs in Italian history. Last season, the team won Serie A, beating their opponents, Inter Milan, by only two points. Today, the illustrious club is delving deeper into the digital frenzy!
AC Milan and Sorare have signed a multi-year agreement to boost both sides' business activities. The Italian football titans are now considered a 'premium partner.' AC Milan supporters may now purchase, sell, and collect players from their favorite team as they make their official debut in Sorare's NFT-based fantasy football game.
So, what’s the story here?
AC Milan has joined the Sorare platform. AC Milan is expanding their web3 approach with this agreement. In addition, they are expanding into the NFT space. Previously, the club entered the area, launching its first collection in April with a 3D NFT of the team's South Sudan shirt that was sold for charity. In addition, in May, a match between the 'Rossoneri' and Fiorentina was televised live in the metaverse, making it the first league match to be broadcast in the metaverse.
Chief Revenue Officer of AC Milan, Casper Stylsvig, released a statement, which said and we quote, “We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports. As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fan base!”