Attending a Super Bowl game is exciting by itself. What if we told you that during the Super Bowl 2022, fans attending the game will come back with NFTs to commemorate the event. The National Football League, or NFL, is giving away virtual tickets as NFTs to honor Super Bowl’s LVI in Los Angeles.

That’s insane!

Super Bowl LVI is using the NFT technology to celebrate and engage with its fans. This is indeed a special and unique opportunity, knowing that Super Bowl already provides people with complete mobile ticketing. Each person who attends Super Bowl LVI will be receiving a customized NFT in return for free. The NFT will include their row, section and seat. This is a nice way to remember that you attended the Super Bowl one day, isn’t it?

A senior executive at the NFL, Bobby Gallo, states and we quote, “We first began offering virtual commemorative ticket NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles. Collecting ticket stubs has always been something our fans love to do, especially for the season's biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities."

Why is this event a big deal?

Well, this is the first time that the Super Bowl is hosted again in Los Angeles since around 30 years! This return is to honor the previous hosting of Super Bowl I, VII, XI, XIV, XVII, XXI and XXVII at Los Angeles and thus, releasing a collection of 7 rare NFTs for auction! Starting February 6, 1 NFT will be released daily for a period of 7 days ending on February 13.

It is important to mention to that this is not the first time that the NFL has done something like this. In 2021’s regular season, they also gave away attending fans more than 250,000 NFT tickets as well as limited NFTs which were available for purchase.