Later this month, the Chicago Bulls will unveil a new NFT collection with "1-of-1" artworks created by a number of well-known artists who were tasked with reinterpreting the NBA team's iconic logo.
Since the team was established in 1966, the logo, which features a red charging bull's face with black and white shades, hasn't undergone any significant changes. Dean Wessel, a commercial designer, designed the logo after being given complimentary tickets to a game in return for the now-iconic image. The NFT works are the team's first official invitation to consider alternative branding, but they won't be replacing the logo.
Through the NFT platform of Coinbase, each work of art will be issued as a single 1-of-1 NFT on the Ethereum blockchain. On September 22, an auction for the collection, dubbed "The Aurochs," will begin with a starting bid of 0.2 ETH, or about $320.
40% of the collection's proceeds will go to artists, and 40% will be given to the Bulls. The remaining 10% will be allocated to After School Matters, a Chicago-based nonprofit organization that focuses on providing Chicago's youth educational opportunities. The NBA will keep 10% of the proceeds.
Introducing our artist roster.— Chicago Bulls (@chicagobulls) September 8, 2022
We asked 23 of the world's most creative artists to reimagine the Bulls logo in their own unique style. We can't wait to see what they came up with.
: 23 1/1 NFTs
: 24-hour auction on @Coinbase_NFT
: https://t.co/lHLotXx3ot pic.twitter.com/C26YoaFD2w
The team of artists
To reimagine the logo using various artistic mediums, the team collaborated with 23 artists from across the NFT landscape. Alongside international designers like Bobby Hundreds, Blake Jamieson, Gxng Yxng of Ghxsts, Maliha Abidi, Betty and Psych from the NFT project Deadfellaz, Varvara Alay, and others, Chicago-based artists like Michael Salisbury and NoPattern pay tribute to their home city.
Claire Salvo, who reimagined the logo on paper with a ballpoint pen, says, and we quote, “As a '90s kid, I grew up watching Michael Jordan and Dennis Rodman play. It was an era when pro athletes were also becoming pop culture icons. The team, the players and the era are all so nostalgic for me."
Zoe Rain also talks about that attracted her to become part of this project by saying, "I am a fan of simple yet impactful bold imagery. The power and stature of the Bull is something appreciated and revered by all cultures."