The United States super model, Bella Hadid, has made a gigantic leap from the catwalk and onto the metaverse. The 25-year-old beauty is releasing an NFT collection, dubbed Cy-B3lla, based on a 3D scan of her body and face! In an interview from New York, Hadid told Reuters that she was fascinated by shared virtual world surroundings and that she wanted to create "cool versions" of herself after getting infatuated with video games during the COVID-19 pandemic.
The 11,111 NFTs in Hadid's collection were created in partnership with the NFT minting platform reBASE. The CY-B3LLA NFTs were inspired by ten different nations, including assistance from local artists. In a statement, she says, and we quote, “To see what kind of version of me that their brain concocted was really interesting ... There are so many different versions of me that you could make and not ones that I could ever dream up.”
In addition, and in between now and September, the sites and supporting digital materials will be disclosed, with the first group including photos of a robotic-style Hadid influenced by Japan. Each NFT also functions as a passport to a worldwide community, unlocking incentives and granting entry to real-world events frequented by Hadid. The date on which these NFTs will be available for purchase has yet to be revealed, but prospective customers can register online.
Hadid says, "It's really exciting to see that people actually, like, want to be involved. Every time I put something out, it feels like a birthday party, like no one's going to show up. And so it's been really nice to see ... people actually ... kind of tuning in and understanding it."
What a way for fan engagement!
Previously on Instagram, Hadid shared a thought related to the creation and purpose of these NFTs which says that they were made to “encourage travel, community, growth, fantasy and human interactions. It was super fun," Hadid talked about the overall experience, saying that this impersonation really has her "exact facial expressions"! This leaves us thinking, like wow! What a crazy world we’re about to living in!