Following Lamborghini and Ferrari, McLaren is digging deeper into NFTs. Why deeper? Well, simply because, if you haven’t heard, McLaren Automotive has already tapped into NFTs through its F1 team back in June 2021.

Today, they announced that they will be debuting a collection of NFTs revolving around their renowned supercars. However, they’re not doing it on their own. The fancy car brand is teaming up with Infinite World, which will be assisting them in establishing NFT and Web3.0 products. Gareth Dunsmore, the Chief Marketing Officer at McLaren, talked about this partnership and we quote, “This exciting new partnership will draw on Infinite World’s leading expertise to create and offer a range of digital content on the McLaren marketplace.”

Minting options for fans!

So, as others, McLaren was tired of the traditional methods used to engage and communicate with fans, thus wanting a more thrilling and captivating experience. That is why, they are providing their fan base with an enhanced digital experience, allowing them to mint original NFTs of the supercars, receive unique benefits, and soon, buy and sell on McLaren’s NFT marketplace.