FC Barcelona is a Spanish renowned football team with a huge community and fan base. They have been around for almost 120 years, imagine that. Now, FC Barcelona is working hard on creating a technologically modern, sustainable, and up to date identity. This is through the creation Camp Nou stadium. It also has its own Barca Studios and Barca Innovation Hub. They simply, as they say, “want to generate new opportunities for growth.” So, how are they doing it?

Recently, FC Barcelona announced that they are adopting the NFT and metaverse technologies, opening room for sustainability and growth. They are also working on creating their own cryptocurrency, embracing the blockchain as a key element to engage and serve their whole fan base!

The club’s president has something to say about this!

In an official statement, Joan Laporta, FC Barcelona’s president, states, and we quote, “In recent times there has been a lot of attention to blockchain products and services such as NFTs and metaverse … We should be able to offer digital products to our members, our fans that will align with the value of the club and generate a very interesting emotional experience.”

He continues to say, and we also quote, “Our goal is to win titles and to make our fans happy, but we also have to profit from opportunities in the sports industry. It is a matter of survival.” This is quite important. It is definitely true that adopting new technologies and continuous development is indeed a matter of existence and survival!